According to @CoinMarketCap, Rumble (RUM) shares jumped over 14% on Monday after stablecoin giant Tether disclosed it purchased another 1 million shares. According to @CoinMarketCap, the additional buy brings Tether’s total stake in Rumble to around $680 million. According to @CoinMarketCap, the disclosure served as the clear event-driven catalyst behind RUM’s single-day surge, making the move notable for crypto-market participants tracking capital deployment by a major USDT issuer.

According to the source, Rumble (NASDAQ: RUM) shares jumped after Tether disclosed it bought another 1,000,000 RUM shares last week, triggering a headline-driven move in the stock. Source: Tether company disclosure; Nasdaq price data. Tether is the issuer of the USDT stablecoin widely used for crypto market liquidity, connecting this equity disclosure to crypto market infrastructure and trading flows. Source: Tether corporate website.

According to the source, Tether, the issuer of USDT, will spend $100 million on advertising on Rumble, as stated in an X post dated Nov 10, 2025 (source: X post on Nov 10, 2025). The same source specifies the $100 million figure and identifies Rumble as the destination platform but provides no timeline, campaign details, or links to official statements, so traders may monitor Tether and Rumble official channels for confirmation before acting on the headline (source: X post on Nov 10, 2025).

According to Paolo Ardoino, Tether will allocate $100 million to advertising on Rumble, announced via an X post on Nov 10, 2025, specifying the spend amount and destination platform. source: Paolo Ardoino on X The announcement provides no timeline, campaign scope, revenue-share, equity involvement, or product-integration details. source: Paolo Ardoino on X Tether is the issuer of the USDT stablecoin widely used in crypto trading. source: Tether Rumble operates a video platform and is publicly listed on Nasdaq under ticker RUM. source: Nasdaq At this time, the only verified catalyst is the $100 million ad commitment on Rumble, with no disclosed changes to USDT mechanics or Tether product features. source: Paolo Ardoino on X